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Businesses today are overwhelmed by data from multiple sources. Be it marketing, sales or customer service, every business function today wants to be able to track KPIs and be able to create a compelling data story around them. But these siloed metrics often fail to paint a complete picture of the business.
Enter dashboard software. These BI tools are built to consolidate business critical data into intuitive visualizations. By providing a unified, real-time view of KPIs, these modern data dashboards help teams spot trends and make informed decisions more effectively, turning fragmented data into actionable insights that drive growth.
With growing popularity, the market for modern dashboards too has seen significantly grown. A simple google search for “dashboard software” will throw a long list of options–from basic data visualization dashboards to sophisticated analytics platforms. The search often stalls here. Not from lack of need, but from decision paralysis. What started as a simple goal of making metrics accessible to your team or customers, would have become a complex research project.
This blog is aimed at giving you a detailed walkthrough of the top dashboard solutions in the market today and strategies to help you choose a solution that matches all your business requirements.
Real-time data access speeds up decision-making. A good dashboard solution connects directly to your data sources - from spreadsheets, databases to data warehouses - enabling quick analysis and dashboard creation.
Dashboard software should have the ability to combine data from multiple sources into a single source of truth. This helps break down data silos by allowing all users/teams to be able to bring their data into a single interface, thereby promoting transparency and promoting a data-literate culture within the organization.
A flexible, customizable interface allows users to tailor dashboards to their specific needs. It enables users of all types to easily adopt and utilize the tool, allowing you to democratize data both with your customers and within your business. Key features include
A good dashboard software should offer a variety of interactive charts, graphs, and maps to explore and analyze data effectively. These visualizations make complex data more digestible, especially for non-technical users.
Modern dashboard software should be accessible across various devices, including smartphones and tablets, enabling users to access important data on the go.
As your business grows, complex data analysis becomes a necessity for you to find hidden actionable insights. A good dashboard software enables this by providing:
In a world that is seeing significant increase in data breaches and stringent regulations, security and compliance features are table stakes to:.
As your business grows, your data needs expand exponentially. A scalable & performance oriented dashboard software:
For customer-facing analytics in particular, the ability to seamlessly integrate dashboards into existing applications and workflows is crucial. While this is not core to all solutions, this capability is becoming increasingly important for businesses looking to provide analytics within their own products or services.
Pricing strategies vary widely among dashboard solutions, with many offering tiered plans based on the number of dashboards or users. Choose one that best suits your business model and doesn’t put a hole as you scale.
Pro-tip: Databrain’s transparent pricing model only charges you for the platform and isn’t tied to any usage-based metrics. This means you can create unlimited embeds on your SaaS app and not worry about getting surprised at the end of your billing cycle
We've evaluated and ranked the top 8 dashboard software tools based on the above-mentioned criteria. Here's a comprehensive list of them.
Before we explore all the other options, it wouldn’t make sense if we didn’t highlight what we consider the best dashboard software in the market today–Databrain. Yes, we created it - but don't take our word for it. Our customers' success stories tell the real story.
Here’s what Evan Wade, co-founder of EpochOS, a leading business management tool designed for Mortgage Brokers, had to say about using Databrain.
Key Features:
While most other tools excel at providing a good analytics experience to your end-users, the ability to create, customize and manage dashboards that is native to your product with minimal engineering involvement is something most tools don’t match up to the expectations, especially to that of a non-technical business user and this is where Databrain excels.
Tableau is an established leader in data visualization, offering powerful tools to create interactive dashboards that transform raw data into actionable insights. While its extensive visualization library and robust features make it ideal for technical users extracting and analyzing complex data, business users often struggle with its steep learning curve.
Despite catering to users across skill levels, its technical complexity can be a significant barrier for those seeking straightforward dashboard creation. Also for businesses looking to embed dashboards, tableau embedded pricing has been a major issue for growing businesses owing to complex licensing and usage cost. Key Features:
Power BI, Microsoft's AI-powered analytics platform, integrates seamlessly with the Microsoft ecosystem while providing comprehensive data analysis capabilities.
Complexity of its DAX formula language, performance issues with large datasets, and intricate data modeling requirements are some common challenges. Its visualization options less flexible than competitors, and licensing costs can escalate for larger organizations.
Related read:
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A Guide to Pricing & Feature AnalysisKey Features:
Looker, Google's cloud-based business intelligence and data analytics platform, offers a powerful solution for organizations seeking to derive actionable insights from their data. As part of the Google Cloud Platform, Looker seamlessly integrates with Google's ecosystem, providing robust data exploration and visualization capabilities.
However, Looker’s modeling layer LookML while powerful, can present a steep learning curve for users unfamiliar with SQL-based languages. Additionally, the cost structure of Looker can be prohibitive for smaller organizations or those with limited budgets, as it often requires a significant financial investment.
Key Features:
Related read:
Sisense is a comprehensive business intelligence and analytics platform designed to handle complex data. It offers a unique In-Chip™ technology for fast data processing and a user-friendly interface for creating interactive dashboards and visualizations.
While Sisense provides powerful data analysis capabilities, some users report that the initial setup and data modeling can be complex, requiring technical expertise. Additionally, the platform's pricing structure may be less transparent compared to some competitors, potentially leading to unexpected costs for scaling organizations.
Key Features:
ThoughtSpot is an AI-powered analytics platform that emphasizes natural language processing and search-driven analytics. It aims to make data exploration accessible to non-technical users through its intuitive search bar interface.
However, the platform's limited data modeling capabilities create challenges for complex data structures, while inefficient query execution can lead to escalating costs. Visualization options are considered basic compared to competitors, and the natural language processing feature often requires extensive setup to be useful. ThoughtSpot's pricing structure, with high initial costs and usage-based pricing, makes it difficult for organizations to predict and control expenses, potentially making it less attractive for budget-conscious businesses or those with fluctuating analytics needs.
Key Features:
Domo is a cloud-based business intelligence platform that focuses on providing a comprehensive suite of data connectors and visualization tools. It aims to unify data from various sources into a single, user-friendly interface.
Some users find that the platform can become costly as data volume and user numbers increase.
Key Features:
QuickSight is a cloud-based business intelligence platform that is part of the Amazon Web Services (AWS) ecosystem. It offers fast, easy-to-use, and cost-effective BI solutions with seamless integration with other AWS services.QuickSight's tight integration with AWS can be a double-edged sword.
While it works exceptionally well within the AWS ecosystem, it may not be the best choice for organizations primarily using other cloud providers. Some users also report that QuickSight's visualization options are more limited compared to some other BI tools.
Key Features:
Qlik Sense combines low-code simplicity with powerful analytics, featuring an associative engine that enables free-form data exploration. The platform connects multiple data sources into a unified view, while AI assistance aids in data prep and dashboard creation. Its comprehensive capabilities span self-service visualization, guided analytics, embedded reporting, and mobile solutions.
Key Features:
The best dashboard software is the one that best suits your business needs and requirements. Each tool has its own pros and cons, and it is important to go through them in detail and see how the challenges map up to your business circumstances. Ask for a clear proof of concept with the tools you are exploring, and this would give you a good understanding of how good their support and customer service really is. If you are looking for an embedded BI dashboard that you can showcase as a feature to your own customers. It’s important to understand the different embedded analytics tools in the market today and how they differ from a feature POV versus an internal analytics dashboard tool that we’ve discussed here.